B2B and professional services
Where LinkedIn does most of the heavy lifting and the buying cycle is measured in months.
B2B-literate social media for businesses across Warrington and the surrounding business parks.
Warrington is a business town before it is anything else. Sitting between Manchester and Liverpool with the motorway network running through it, it has built a dense base of logistics, distribution, tech and B2B services, much of it clustered around Birchwood Park, Omega and Westbrook.
That changes what social media is for. Very little of it is impulse-driven. Most Warrington businesses are selling something considered, to another business, over a long cycle – and that needs authority and visibility rather than reach.
In a town where most of the money moves between businesses rather than to consumers, LinkedIn is usually the platform that matters and the one most Warrington firms neglect.
Different businesses need different things from social media. These are the types of Warrington business we work with most.
Where LinkedIn does most of the heavy lifting and the buying cycle is measured in months.
Businesses that need to look credible to procurement teams and attract staff in a tight labour market.
Often brilliant technically and almost invisible commercially.
Working a genuinely local catchment where Facebook groups still convert.
We tend to start there: getting the founders and senior people visible, because in B2B the trust attaches to people, not logos. Instagram and Facebook then play a supporting role, particularly for recruitment, which is a real and underrated use of social here.
Warrington businesses are rarely short of substance. They are short of translation. We regularly sit down with a team who can explain exactly why their process is better than the competition, and find none of it written down anywhere a buyer could see it.
Our first job is usually extraction: getting that expertise out of people’s heads and into a form a procurement manager or a prospective client can understand quickly. Once that exists, the posting schedule is the easy part. Most firms here skip straight to scheduling and wonder why it does nothing.
We work with businesses across Warrington and the surrounding area. Most of the work runs remotely, with content shoots arranged as needed.
We also cover Macclesfield, Crewe, Sandbach. Further afield is usually fine too — ask us.